eCommerce Marketing Book: Customer MasterPlan Crash Course

an introduction to the eCommerce Marketing book

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  • The First 2 chapters of eCommerce Marketing How to Get Traffic that BUYS to Your Website
  • A 30min video guide to the core messages in the book, including how to use the Customer MasterPlan Model to improve your marketing
  • A audio version of the video guide you can download and listen to wherever you like
  • Templates for the Customer MasterPlan model exercises

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10 Lessons

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The Crash Course

START HERE: Watch the Crash Course Video

The First 2 Chapters of the book - PDF

Crash Course Audio Version

Download the Customer MasterPlan Image

Useful Resources

The Customer MasterPlan Model - The Simple Method

Customer MasterPlan Model - The Numbers Version

Splitting First Time vs Repeat vs Regular Buyers

How to construct an Awesome marketing plan

1+1 = 5 The Power of Cross-Channel Funnels

Sister Book: Customer Persuasion: how to Influence Your Customers to Buy More an Why an Ethical Approach Will always Win