I've been spending a LOT of time reading up and researching GDPR and what it means for my business, and yours.
There is a lot of confusing free content out there. And very few places you can find real-world answers tailored to the eCommerce world.
Over the last couple of weeks the right guidance has finally started to come out from the ICO and other highly reliable sources, that's great (we can finally start to get our businesses in order) but you still have to read, dissect, and work out how it applies to eCommerce.
I love doing all that research, and working out the sensible way to implement.
Working out how to sufficiently reduce the risk of being reported, investigated and fined, whilst still being able to make money with your email marketing!
Want to let me do the research for you?
You have better things to do with your time than read through it all, it shouldn't be a case of 80% of your time spent learning, and 20% spent implementing. It should be the other way around.
My aim is help you quickly understand what you need to do and how to do.
But GDPR is complicated.....
...and it's law - which means that no-one knows *exactly* what compliance is until it gets tested in the law courts.
That means it's all a case of risk-balancing, so I'm going to be giving you an understanding of what the risks are, and (where I think it's appropriate) different options for how to implement.
This course isn't a set of do this / do that - you are going to have to do a little decision making along the way. But I promise to make it as painless as I can.
What are we going to be covering?
I want to give you a set of easy to follow (well, as easy as it can be!) advice on what to do to make your email marketing ok under GDPR.
What's involved in the course?
The course closes to new members on April 25th. And there will be at least 4 live Q&A sessions with me between then and May 25th.
Video training sessions on all the key email marketing areas, and cookies will be going live between now and May 25th.
Plus, checklists, downloads etc.
We have a Facebook group for you to ask questions in too.
I anticipate the questions of those who are part of the course leading to me creating more videos to add in.
What's the course going to do for you?
(well, within what we know so far about the regs anyway!)
Chloë Thomas has been working in eCommerce since 2003, and running her own businesses since 2007. Throughout her focus has been on learning how to increase orders, up customer retention, and recruit new customers cost effectively.
Chloë advises retailers of all sizes, from multichannel operations with sales of many millions, to brand new startups looking for those first 100 customers. Her primary focus is on working with businesses who have sales under £1 million to help them take the leap from 0->100 customers, from 100->1,000 customers and on.
Part 1: GDPR is...
There's so much mis-information and confusion around that before we get started you really need to know what GDPR is REALLY about.
This section will explain what it is, the risks, the rewards, the bigger picture and the principles behind GDPR.
Including - just what is processing?!
Part 2: Doing your Data Audit
Before you can get compliant, you need to understand what you're working with.
That's where the data audit comes in. I'll explain what it is, and how to do it.
Here we'll also look at your tools and whether they are GDPR ready or not, and what to do about that.
Part 3: Your Lawful Basis for Processing Data
Once you know what data you have, you've got to work out if you're allowed to have it.
I'll explain your options, and how to pick between them.
(this is the bit about consent, and customers, and legitimate interest)
Once you know what data you have, and your lawful basis for using it, it's time to tell everyone.
Part 5: Data Capture
Just what do you need to do to be able to keep capturing email data?
I'll explain your options, and introduce some tools to make it easier.
Part 6: Your Existing Data
Can you keep emailing to it? Do you need to tell them anything?
I'll explain all your options, and how to implement.
Part 7: Embracing GDPR in the Future - it is a force for good (honest!)
You can't just "do GDPR" and forget about it. Compliance, and embracing it's principles are something that should become part of your day to day marketing activity.
I'll explain what you need to do, and how to do it.
Between now and May 25th this course will be evolving. Just like GDPR!
I'll be releasing the course parts as they are created (all live by Friday 11th May at the latest).
AND I'll be adding to the course based on the questions course members need the answers to.
FYI - I will be making my business compliant as we go - so please don't copy anything I'm doing... yet!
Whilst this course is focused on Email Marketing Under GDPR I'm going to give you some help in a couple of other areas:
My experience of GDPR so far, is that everything is up for debate! And that there are lots of questions to be asked. (and that there are not yet answers to all questions...)
So whilst I'm aiming to do the videos so that you can just get on with it - I also want to give you the chance to get help when you need it.
2 sources of support:
Private Facebook Group
In the group you'll be able to ask questions as soon as you have them.
Live Q&A Calls with Chloe
Over the next few weeks I will host a number of live calls where you can bring your GDPR Qs, and I'll either answer them there- or research and get back to you.
They will be:
Let's be super clear - what's in and what's out?
Between Parts 1-7 and the Cookie bonus content...
|We WILL be covering:||We will NOT be covering:|
You can of course ask questions about anything we're not covering of our guest GDPR experts.
NOTE - the contents of this course are the authors personal opinions, how you interpret those is your responsibility. It remains your responsiblity to deal with data protection in your own business.
NOTE - VAT will be added as applicable for your location when you checkout.
Enrollment Closes Midnight April 25th 2018