"Fab course…it is giving structure where others give complexity."
- Alison Quill, Founder, Brightminds and OurGenerationWorld.co.uk
We're now post-May 25th - that's not a reason to panic if you've not yet started your GDPR journey.
Many businesses haven't - don't worry you're not alone.
What's the course going to do for you?
(well, within what we know so far about the regs anyway!)
The aim is to help you quickly understand what you need to do and how to do it.
But GDPR is complicated.....
...and it's a law - which means that no-one knows *exactly* what compliance is until it gets tested in the law courts.
That means it's all a case of risk-balancing, so in this course you'll get an understanding of what the risks are, and (where appropriate) different options for how to implement.
This course isn't a set of do this / do that - you are going to have to do a little decision making along the way.
What are we going to be covering?
A set of easy to follow advice on what to do to make your email marketing ok under GDPR, including:
What's in the course?
Video training sessions on all the key email marketing areas, and cookies.
Plus, checklists, downloads etc.
A Facebook group for you to ask questions in.
Chloë Thomas has been working in eCommerce since 2003, and running her own businesses since 2007. Throughout her focus has been on learning how to increase orders, up customer retention, and recruit new customers cost effectively.
Chloë advises retailers of all sizes, from multichannel operations with sales of many millions, to brand new startups looking for those first 100 customers. Her primary focus is on working with businesses who have sales under £1 million to help them take the leap from 0->100 customers, from 100->1,000 customers and on.
Part 1: GDPR is...
There's so much mis-information and confusion around that before we get started you really need to know what GDPR is REALLY about.
This section explains what it is, the risks, the rewards, the bigger picture and the principles behind GDPR.
Including - just what is processing?!
Part 2: Doing your Data Audit
Before you can get compliant, you need to understand what you're working with.
That's where the data audit comes in. We explain what it is, why you want to do one, and how to do it.
Here we'll also look at your tools - are they ok to keep using in a GDPR world?
Part 3: Your Lawful Basis for Processing Data
Once you know what data you have, you've got to work out if you're allowed to have it.
In the course you'll learn what your options are, and how to pick between them.
(this is the bit about consent, and customers, and legitimate interest)
Once you know what data you have, and your lawful basis for using it, it's time to tell everyone.
Part 5: Data Capture
Just what do you need to do to be able to keep capturing email data?
You'll learn about your options, and how to pick the right one(s) for you.
This is the bit about how to do email sign ups!
Part 6: Your Existing Data
Can you keep emailing to it? Do you need to tell them anything?
You'll learn what you need to do, and how to do it to maximise the positive impact.
FYI - you're too late to send repermissioning emails, so the videos for that aren't there anymore.
Part 7: Embracing GDPR in the Future - it is a force for good (honest!)
You can't just "do GDPR" and forget about it. Compliance, and embracing it's principles are something that should become part of your day to day marketing activity.
You'll learn what you need to do, and how to do it.
Just like GDPR, this course is evolving.
Content will be added based on the questions course members need the answers to, right up to May 25th & beyond!
Whilst this course is focused on Email Marketing Under GDPR I'm going to give you some help in a couple of other areas too:
Our experience of GDPR so far, is that everything is up for debate! And that there are lots of questions to be asked. (and that there are not yet answers to all questions...)
This course it being creating so that you can just get on with it, but we also want to give you the chance to get help when you need it.
Private Facebook Group
In the group you'll be able to ask questions as soon as you have them.
Let's be super clear - what's in and what's out?
Between Parts 1-7 and the Cookie bonus content...
|We WILL be covering:||We will NOT be covering:|
You can of course ask questions about anything we're not covering of our guest GDPR experts.
NOTE - the contents of this course are the authors personal opinions, how you interpret those is your responsibility. It remains your responsiblity to deal with data protection in your own business.
NOTE - VAT will be added as applicable for your location when you checkout.