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Email Marketing to Get More Customers
WATCH THIS FIRST! Introduction
Welcome! (5:29)
How to use the Academy (5:29)
Optimisation and Implementation Plan
Overall Implementation Plan (Step by step ticklist)
Optimisation Plan: Email sign ups Call to Actions
Optimisation Plan: Popups
Optimisation Plan: Welcome Campaign
Increase your email sign ups from your existing website traffic (nearly 2 hours of training just in this section)
Introduction: Email sign ups from your existing website traffic (3:49)
The full section Slide Deck - download now
Getting the signup form right - how many fields? (4:09)
Getting the signup form right - trust tweaks (10:03)
Getting the sign up form right - call to actions (8:59)
Call to Action - Create a compelling sign up call to action (11:12)
Call to Action - Create an offer based sign up call to action (10:04)
Call to Action - Create a freebie to incentivise the sign up (8:23)
Call to Action - Create a competition to incentivise the sign up (6:08)
Get your Thank You Page Right (19:16)
Onsite Sign ups / Make it easy for customers to sign up on your site (5:03)
Pop ups - why you need them (3:20)
Staying on the right side of Google with your pop ups (2:21)
Your First Pop up (2:59)
A word on GDPR (2:15)
Converting 20% (or more!) of your sign ups – The Welcome Campaign
Introduction: the Welcome Campaign (4:35)
The full section Slide Deck - download now
Start with a quick one – get it live!! (5:43)
Do NOT use Double Opt in (1:41)
All welcome campaigns are different (3:12)
3 Steps to Building your Welcome Campaign (3:23)
Step 1 - What do you need to tell the customer to get them to buy? (8:26)
Step 1 - To offer or not to offer? (3:55)
Step 1 - Deliverability must be included (3:49)
Step 1 - The 'Trigger to Purchase' (8:49)
Step 1 - Removing Barriers to Conversion (10:06)
Step 1 - Build trust with Social proof (5:26)
Step 1 - Build trust by showing them behind the scenes (12:23)
Step 1 - What your customers want you to put in it (5:48)
Step 1 - Miscellaneous ideas (4:43)
Step 2 - Organise and prepare the content (7:06)
Step 3 - Design & build the Welcome Campaign (11:05)
Step 3 - How many emails should you put into your welcome campaign (5:24)
Step 3 - When to send? (3:36)
Step 3 - Who do you send your Welcome emails to? (4:31)
Step 3 - Should you remove people once they buy? (2:52)
Step 3 - Should I send them my broadcasts at the same time, or only after the Welcome campaign finishes? (4:51)
Case Study: Project Repat (9:51)
Case Study: Wet Shave Club (4:19)
Case Study: Snakehive (6:20)
Case Study: The Kewl Shop (3:33)
Increase your email sign ups with offsite marketing
Introduction: Email sign ups captured offsite (3:14)
All the slides for this section
Capturing signups in the real world (6:24)
Partnership Competitions to Capture signups (6:18)
Facebook Leads Ads - paying per signup (5:42)
Using Facebook Leads Ads for Profitable New Customer Acquisition [case study]
Other advertising services
Tech Bonuses
Setting up a Welcome Campaign on Mailchimp
Setting up a Welcome Campaign on Klaviyo
Pop up software recommendations
Setting up your Welcome Campaign on.... [let us know which you need help with!]
Step 1 - Build trust with Social proof
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