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eCommerce MasterPlan Virtual Summit 2017
Introducing the Summit
Welcome! - how to get the most out of it for your business (7:59)
Our Media Partners
Our Sponsors
Christmas Bonus Sessions
Christmas Bonus Sessions Intro with Chloe (2:31)
Emotional eCommerce - Simon Bell - Diligent Commerce (22:17)
The Value of User Generated Video - Nick Barraclough - Criteek (17:14)
Dominating Omnichannel eCommerce for Fashion - Ciaran Bollard - Kooomo (34:24)
1+1 = 5 : The Power of Cross-(Marketing)-Channel Funnels - Chloe Thomas - eCommerce MasterPlan (19:30)
Day 1: Traffic: How to get more customers to your website
Day 1 Intro with Chloë (4:45)
6 Hidden Adwords Gems For Customer Acquisition – Becky Hopkin - Digital Gearbox (45:45)
Strategies to get the best return from your Facebook Ads - Chloë Thomas - eCommerce MasterPlan (28:31)
Do you Deserve to Rank? - Aaron Rudman-Hawkins - The Evergreen Agency (39:16)
What if you could recruit new customers at a profit? - Paul Hendrick - DJH Advertising (35:17)
How to pull more customers to your website - the PR Session – Sue Haswell - Big Results (34:23)
Day 2: Systems: Free up your time and find more profit
Day 2 Intro with Chloë (4:36)
Do and Don'ts of integrating your online channels, How Robert Welch Designs’ transformed their eCommerce operations – Andy Richley - Khaos Control (45:21)
The importance of Multichannel for eCommerce retailers - Duncan La Barre - Veeqo (41:29)
Optimising your Cross Border Business– Aaron Rossi - Payoneer (39:17)
The Art of Online Hiring: How to Scale your eCommerce Business with Remote Freelancers - Connor Gillivan - Freeeup (33:55)
Amazon Japan - John Cant - Rising Sun Commerce (34:04)
How to manage changing consumer behaviour - the impact of serial returners - Al Gerrie - Zigzag (29:05)
How to Permanently Increase Sales in Just 24 Hours Using Upsells – Chris Mason - WooCurve (35:57)
Day 3: Automation: Using email marketing and more
Day 3 Intro with Chloë (2:50)
Hitting the Mark: the latest customer experience insights from the top 100 brands - Skip Fidura - dotmailer (48:12)
Direct Mail - Programmatically Triggered - Daniel Dunn - Paperplanes (50:23)
Email signups and welcome campaigns - Chloë Thomas - eCommerce MasterPlan (27:50)
Email Marketing - 3 Lessons from What the Big Retailers are Doing - Kate Barrett - e-Focus Marketing (27:58)
How To Use Your Shopify Customers To Bring You More… Well… Err Shopify Customers - Tom Hunt - Sneez.io (32:42)
Day 4: Listen: Find the growth fast track by listening to your customers
Day 4 Intro with Chloë (3:38)
Learning from Online Reviews – Alan Duncan - Trustpliot (47:26)
5 Inventory Tips of the Top 1% of Amazon Sellers (That you can steal!) – Jeremy Biron - Forecast.ly (36:14)
Google Analytics - Key Reports to Listen to – Chloe Thomas - eCommerce MasterPlan (28:52)
DIY Product Development: from Idea to Store Shelf - Filip Valica - The Product Startup (38:18)
The 3 Levels of Retail Content Hierarchy - Gabrielle O'Hare - Content Queen (39:56)
Day 5: Websites: Design trends and tools to increase conversions
Day 5 Intro with Chloë (3:32)
Switching from Magento 1: What's happening and what are my options? – Dan Conboy - Statement (aka - time to leave Magento?) (52:15)
Before making the Leap: Migrating from Magento 1.x to Magento 2– Simon Phillips - NetXtra (aka - why to stay with Magento) (34:35)
Website Functionality you must have to keep the B2B eCommerce customers happy - Paul Dorey - Aspidistra (27:03)
5 things you shouldn’t do on your eCommerce site - Matt Isherwood UX genius (35:00)
Key Apps for website success – Michael Bower - Sellry (26:01)
Amazon Japan - John Cant - Rising Sun Commerce
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