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Create your eCommerce MasterPlan
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What sort of eCommerce Business Are You?
Identify your eCommerce Business Structure (25:53)
Identify the Scale of your product range (17:07)
Differentiate your Business (19:11)
Establishing the Core Foundations
Build the Right Website (42:35)
Build your Business for Profit and Growth (13:32)
Select your Products and Promotions (21:49)
I Have Built It: Why Haven't They Come? (aka Marketing!)
Research your Marketing Plan (16:36)
Creating your Marketing Plan (15:52)
Test, Measure and Optimise your Marketing (30:52)
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Differentiate your Business
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