If you're looking to plot your fastest, easiest route to success you need to decide which eCommerce Business Structure you are going to embrace. And stick to it.
Not all eCommerce businesses are the same, and not all successful eCommerce businesses are the same. However, all the successful ones do fit into similar moulds.
By consciously building your business based on one of these structures, you will build a better business faster.
The 7 eCommerce Business Structure were created based on wide experience of eCommerce businesses. Whichever one you are fundamentally influences ever facet of your business, so if you want to succeed fast you need to pick one and stick to it.
If your eCommerce business is to be successful it needs to fit into one of these seven structures. Over the years it may progress between them – so you may start on a Niche PiggyBack structure, move to an Online Only, and finally a Boutique Bricks and Clicks.
We have a free course with everything you need to identify your eCommerce Business Structure, AND make it work for your business. Including the Chapter where the concept was created and training videos.
Chloë Thomas has been working in eCommerce since 2003, and running her own businesses since 2007. Throughout her focus has been on learning how to increase orders, up customer retention, and recruit new customers cost effectively.
Chloë advises retailers of all sizes, from multichannel operations with sales of many millions, to brand new startups looking for those first 100 customers. Her primary focus is on working with businesses who have sales under £1 million to help them take the leap from 0->100 customers, from 100->1,000 customers and on.